Introduction
Even if your rooms are clean and your service is excellent, branding mistakes can quietly kill your reputation and bookings. In this blog, we highlight the most common hotel branding blunders and how to fix them.
1. Inconsistent Visuals Across Platforms
- Mistake: Logo, fonts, and colors vary between your website, Instagram, and signage.
- Impact: Reduces trust and creates confusion.
- Fix: Create a brand style guide and ensure uniformity across all mediums.
2. Generic or Outdated Logo
- Mistake: Using a free template or a 1990s-style clipart logo.
- Impact: Looks unprofessional and forgettable.
- Fix: Invest in a custom logo that reflects your unique hotel personality
3. No Emotional Connection in Messaging
- Mistake: Website copy that only talks about prices and amenities.
- Impact: Guests don’t feel emotionally connected.
- Fix: Add storytelling, guest testimonials, and emotional triggers (comfort, nostalgia, adventure).
4. Poor Quality Photos or Stock Images
- Mistake: Using pixelated or generic images.
- Impact: Misrepresents your hotel and kills conversions.
- Fix: Hire a local photographer or use consistent, high-quality imagery.
5. Ignoring Branding After Booking
- Mistake: No branding inside rooms, menus, or guest communication.
- Impact: Disconnect between online image and real-world experience.
- Fix: Include your brand in room design, in-room materials, and staff behaviour.
6. Bonus: DIY Branding with No Strategy
- Mistake: Designing everything yourself without a plan.
- Impact: Incoherent look and lack of scalability.
- Fix: Partner with a branding expert like Grow 247 to build a cohesive, strategic identity.
Conclusion
Branding mistakes might not be visible to you, but they’re painfully obvious to your guests. Audit your brand today to stop losing guests silently. Let Grow 247 help you create a brand that converts browsers into bookers.